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December 2023

Marketing services and technology
Software

Buy side expertise

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The acquisition, marks a strategic move by Keywords to bolster its Create division and aligns with Keywords’ expansion strategy, adding a strong player in the multiplayer gaming sphere to its portfolio. MPG is projected to contribute double-digit revenue growth in 2024 and the transaction aligns with Keywords’ targeted valuation range of five to seven times EBITDA. It is expected to be earnings per share (EPS) accretive in its first full year post-acquisition.

We advised Keywords Studios on their acquisition of MPG by providing financial due diligence services.

Darren Sheahan

Corporate Development

Keywords Studios

WY provided with us with highly commercial insights into the key value drivers of the MPG business model. Their support and guidance was invaluable in driving the deal to a successful conclusion for all concerned.

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Nina Ferguson

Co-Founder

INCA Productions

It was an absolute pleasure working with the WY Partners team. Their professionalism and commitment to excellence ensured that every aspect of the deal process was handled with expertise and precision. WY not only delivered an exceptional outcome but also provided invaluable advice and support, which was integral to our successful transaction. I couldn’t recommend them enough.

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Martin Adams

CEO & Co-Founder

Codec.ai

I wouldn't think of using anyone else. WY Partner's depth of knowledge and network is excellent, and their agility and creativity is unmatched. I think of Will and the team at WY as real partners and I recommend them strongly.

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Christian Grobel

Chief Marketing and Strategy Officer

Social Chain AG

As someone representing the seller and managing a good chunk of the process, I can say with experience that the whole WY team and their approach were highly professional, demanding but always good natured. Made the process that much more enjoyable and rewarding for all. I’d wholeheartedly work with WY and recommend WY on buyer or seller side in the future.

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Zach van Driel and Adam Turowski

Founders

Miri Growth

WY worked tirelessly in finding the right buyer for Miri Growth. They were highly effective in running a competitive process and were alongside us every step of the way to completion. Their efforts resulted in a great outcome for us as founders, our business and our employees going forward. We highly recommend WY Partners to anyone looking to evaluate their options for the next steps for their business.

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Will Rowe

Chief Operating Officer

Rufus Leonard

WY Partners were fantastic from start to finish. As expert M&A advisors, WY's relentless commitment, from the beginning and throughout the process, brought us great comfort. They provided detailed and professional advice that led to a successful outcome that wouldn't have been possible otherwise. WY were an invaluable partner throughout the sale process, and we highly recommend them.

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Bethany Shiers

Investor

BGF

We were delighted with the support that WY Partners provided throughout the process. The team gave insightful, sector-specific advice, which was invaluable for the financial aspects of the transaction. It was a pleasure to work with WY Partners and we look forward to doing so again in the future.

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Fergus Lawlor

Chief Executive Officer

Purple

We were delighted with the advice and support we received from WY Partners throughout this process. Throughout, they offered valuable and reassuring advice ensuring our interests were represented with professionalism and a personal approach. WY Partners is a company that I would not hesitate in recommending to any business owner about to undertake a similar process.

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Brian Bowman

Chief Executive Officer

Consumer Acquisition

I am thrilled to recommend WY Partners to anyone thinking about selling their company or considering a sell-side advisor. The team helped us navigate complex issues at every stage of the process and at all hours of the day and night. WY Partners is a world-class partner and there is no way this deal would have happened without them, and their steady guidance and support.

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Shumel Lais

Chief Executive Officer

Appsumer

We were delighted with the advice that we received from WY Partners throughout the exit planning and company sale processes. They did everything they promised and worked tirelessly and professionally every step of the way. I found a lot of comfort in the helpful advice and consistent support from the WY team, who always had our best interests in mind. Their deep transaction and industry expertise enabled us to achieve the best outcome for our company.

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Sam Booth

CEO

Just After Midnight

When it came time to begin a process WY worked tirelessly to match our plans for the business with the search for a potential partner. WY Partners identified Ultima as a potential buyer and led the subsequent process; their judgement, investment knowledge, and collaborative approach ensured we made the best decision. They delivered value at every stage and were instrumental in the successful sale of our business. They felt very much part of our internal team throughout, and we would have no hesitation in recommending them to owners considering the sale of their business.

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Richard Jones

CEO

Wayin

Privacy and personalization can only exist in the future with a first- and zero-party data strategy, rather than third-party data that is increasingly incomplete, inaccurate, and breaches consumer trust.
We're thrilled to join Cheetah Digital and continue our mission to facilitate honest, mutually beneficial relationships between brands and consumers.

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