DEAL IN FOCUS
WY advises social-first creative agency Fabric Social on its sale to Publicis Groupe


April 2026
Digital media and content
Marketing services and technology
Sell side & fundraising expertise
View DealFabric Social has established itself as one of the most distinctive voices in social-first creative in just three years — building a reputation for culturally intelligent content that drives genuine audience engagement across TikTok, Instagram, YouTube and beyond. The agency’s approach, which places community nourishment and trend foresight at the centre of its strategy, has attracted a roster of major consumer brands and earned recognition as one of the leading agencies in EMEA.
Publicis brings the global infrastructure, data capabilities and creator platform — anchored by Epsilon’s identity graph, Influential’s creator network and Captiv8’s technology — to take Fabric’s social-first model to scale. Together, they will offer clients an end-to-end social and creator solution that connects cultural insight, original content and measurable performance outcomes.
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