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Brave Bison acquires global social commerce agency Social Chain


February 2023


Digital media and content, Marketing services and technology

Deal Type


Our Role

Buy side

About Social Chain

Social Chain is one of the biggest names in the social media marketing world, originally founded by Dragon's Den star Steven Bartlett and Dom McGregor in 2014. The agency grew to be one of the biggest of its kind in the world, with more than 120 staff working from offices in Manchester and New York, servicing global brands including Amazon, TikTok, Arla and KFC.

About Brave Bison

Brave Bison is a listed media, marketing and technology company operating across three continents, headquartered in London with a team of more than 150. The business owns and manages social media channels to generate advertising revenue and provide digital advertising and technology services for global, blue-chip companies such as Panasonic, New Balance and Pfizer.

About the deal

Brave Bison acquired Social Chain for initial consideration of £7.7m, potentially rising to a total of £17m through future payments. Brave Bison plans to maintain the well-renowned Social Chain brand, bringing together two talented teams with experience of solving complex problems and delivering sustainable growth for clients.

Our work

We advised Brave Bison on their acquisition of Social Chain by providing financial due diligence services.

As someone representing the seller and managing a good chunk of the process, I can say with experience that the whole WY team and their approach were highly professional, demanding but always good natured. Made the process that much more enjoyable and rewarding for all. I’d wholeheartedly work with WY and recommend WY on buyer or seller side in the future.

Christian Grobel

Chief Marketing and Strategy Officer

Social Chain AG




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