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Brave Bison acquires global social commerce agency Social Chain

Date

February 2023

Sectors

Digital media and content, Marketing services and technology

Deal Type

Merger/Acquisition

Our Role

Buy side

About Social Chain

Social Chain is one of the biggest names in the social media marketing world, originally founded by Dragon's Den star Steven Bartlett and Dom McGregor in 2014. The agency grew to be one of the biggest of its kind in the world, with more than 120 staff working from offices in Manchester and New York, servicing global brands including Amazon, TikTok, Arla and KFC.

About Brave Bison

Brave Bison is a dynamic media, marketing, and technology company built for the new era. It combines a media network with digital and social marketing services, providing clients with access to both audiences and execution. The company operates across various sectors, delivering innovative solutions that connect digital experiences, creators, and conversions. Brave Bison’s portfolio includes notable clients such as TikTok, Amazon Prime Video, and Panasonic.

About the deal

Brave Bison acquired Social Chain for initial consideration of £7.7m, potentially rising to a total of £17m through future payments. Brave Bison plans to maintain the well-renowned Social Chain brand, bringing together two talented teams with experience of solving complex problems and delivering sustainable growth for clients.

Our work

We advised Brave Bison on their acquisition of Social Chain by providing financial due diligence services.

As someone representing the seller and managing a good chunk of the process, I can say with experience that the whole WY team and their approach were highly professional, demanding but always good natured. Made the process that much more enjoyable and rewarding for all. I’d wholeheartedly work with WY and recommend WY on buyer or seller side in the future.

Christian Grobel

Chief Marketing and Strategy Officer

Social Chain AG

 

 

 

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