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WY advises global creative communications agency Bacchus on its sale to Mazarine

Date

June 2026

Sectors

Digital media and content, Marketing services and technology

Deal Type

Merger/Acquisition

Our Role

Sell side & fundraising

About Bacchus Agency

Bacchus is a female-founded strategic communications agency, headquartered in London with offices in New York, Miami, Los Angeles, Dubai, Riyadh and Doha. Founded 28 years ago by Charlotte Lurot and Anouschka Menzies, the agency provides expert Advisory, Communications, and Digital Marketing services, blending strategic insight with creative solutions to elevate brands. What sets them apart is their client-focused approach, balancing brand awareness with commercial success. Bacchus has been recognised in the PRWeek UK Power Book and the PR Net Top 100 Agencies, and works with a client roster that spans hospitality, lifestyle, travel, property, fashion, design, wellness and consumer luxury.

About Mazarine

Mazarine is a Paris-headquartered global group of creation and experiences dedicated to luxury, fashion, art and culture. The group brings together nine Mazarine agencies - spanning digital, image, design, experience, stories and culture - alongside La Mode en Images (fashion shows and immersive events), ARTER (Europe's leading producer of major art and cultural exhibitions) and Numéro (the international fashion and art media title). Operating from Paris, New York, Milan, Dubai, Beijing and Shanghai, Mazarine partners with the world's leading luxury maisons across creative communications, events, campaigns, digital experiences and editorial.

About the deal

Over 28 years, Bacchus has built one of the most distinctive independent voices in luxury and lifestyle communications, partnering with numerous local and international brands across hospitality, travel, fashion, wellness and design, and balancing brand building with measurable commercial impact. The agency’s international footprint across London, New York, Miami, Los Angeles and the GCC gives it unrivalled reach across the world’s most influential luxury markets.

Mazarine brings the global infrastructure, creative depth and category leadership to take Bacchus’s model to scale – combining communications, events, digital, image, design and editorial under one group. Together, they will offer luxury clients a fully integrated proposition spanning Europe, the Americas, the Middle East and Asia, with the cultural credibility and creative firepower to lead the next chapter of luxury brand building.

Our work

We acted as the exclusive sell-side adviser to the shareholders of Bacchus on their sale to Mazarine.

It was a pleasure working with the WY Partners team. Their professionalism and deep understanding of our world ensured that every aspect of the process was handled with expertise and care. WY Partners not only delivered an exceptional outcome but provided invaluable guidance throughout. I couldn't recommend them more highly to any founder considering the next chapter for their business.

Anoushka Menzies

CEO

Bacchus

 

 

 

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