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William Ritchie

Founder and Managing Director

William is Founder and Managing Director of WY Partners having established the business in 2015. William specialises in advising the key stakeholders of both buyers and sellers on deals in the media and technology sectors, utilising his extensive global M&A experience from working on over 100 transactions across 25 countries.

With a keen eye on the media sector, William has a passion for disruptive technology and enjoys investing his time in learning about new and exciting tools and products. Beyond M&A, William ensures WY Partners is adopting the latest technologies – developing multiple in-house tools including our online M&A Tracker – and works to ensure technology is at the heart of our processes and client delivery.

After qualifying as a Chartered Accountant, he began his M&A career within Deloitte before moving on to Venture Capital investing in high growth technology businesses. In 2010 he joined WPP’s M&A team where he completed over 50 M&A transactions over 4 years including the transformative acquisition of AKQA.

He is a Member of the Institute of Chartered Accountants of Scotland and holds an MA in Business and Accounting from The University of Edinburgh.

Recent Deals

Merger/Acquisition

Technology and consulting services
Marketing services and technology

Dec
2022

MSQ acquires leading mobile gaming specialist Miri Growth

Merger/Acquisition

Digital media and content
Marketing services and technology

Jun
2022

Capgemini acquires leading creative engagement agency Rufus Leonard

Merger/Acquisition

Marketing services and technology
Software

Dec
2021

Brainlabs acquires social ad creative studio Consumer Acquisition

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Meet the team

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