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Capgemini acquires leading creative engagement agency Rufus Leonard


June 2022


Digital media and content, Marketing services and technology

Deal Type


Our Role

Sell side & fundraising

About Rufus Leonard

Rufus Leonard is a creative engagement agency that has been providing a unique blend of strategy, creativity and technology to create inspired futures for its clients for over 30 years. Since it was founded in 1989, Rufus has worked with the likes of Lloyds Banking Group, British Gas, O2, Williams F1, John Lewis Partnership and Bupa. Rufus has been recognised as an Econsultancy Top 100 Digital Agency, Top 10 Design & Build Agency, Best Digital Agency at the Digital Experience Awards and Digital Agency of the Year at the Digital Impact Awards. The Drum Recommends features Rufus Leonard annually, for both brand and digital, thanks to the direct positive feedback from our clients.

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organisation of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fuelled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of €18 billion.

About the deal

The acquisition of Rufus Leonard will reinforce Capgemini’s brand design and experience capabilities in the UK.

Clients are looking to embrace digital opportunities and continually re-invent themselves for true, long-lasting value and impact. Rufus Leonard’s specialism in harnessing technology and design to enhance a brand’s promise will augment our frog offerings in the UK,” said Cyril Garcia, CEO of Capgemini Invent and Group Executive Board Member. “Rufus Leonard was a natural fit for us in terms of capabilities, clients and culture. I am delighted to welcome them to the Group.”

Comments Neil Svensen, Chairman and Founder of Rufus Leonard, “Capgemini’s global scale and reach will bring incredible value to our clients. Our people will also benefit in terms of their personal development and career opportunities. We are excited by the Group’s approach to incorporating data into its customer centric design services, as well as its highly complementary culture and client base.”

Our work

We acted as exclusive financial adviser to the shareholders of Rufus Leonard on their sale to Capgemini.

WY Partners were fantastic from start to finish. As expert M&A advisors, WY's relentless commitment, from the beginning and throughout the process, brought us great comfort. They provided detailed and professional advice that led to a successful outcome that wouldn't have been possible otherwise. WY were an invaluable partner throughout the sale process, and we highly recommend them.

Will Rowe

Chief Operating Officer

Rufus Leonard




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