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Brave Bison acquires leading SEO, content and digital PR agency Builtvisible

Date

March 2025

Sectors

Digital media and content, Marketing services and technology, Insights data and analytics

Deal Type

Merger/Acquisition

Our Role

Buy side

About Builtvisible

Founded in 2009, Builtvisible delivers SEO, content strategy and digital PR services and boasts an enviable roster of clients across the retail, travel and financial services sectors including Icelandair, Asda, Aviva, Specsavers, Superdrug and The Very Group.

About Brave Bison

Brave Bison is a dynamic media, marketing, and technology company built for the new era. It combines a media network with digital and social marketing services, providing clients with access to both audiences and execution. The company operates across various sectors, delivering innovative solutions that connect digital experiences, creators, and conversions. Brave Bison’s portfolio includes notable clients such as TikTok, Amazon Prime Video, and Panasonic.

About the deal

The announcement follows Brave Bison’s acquisition of sports marketing agency Engage Digital Partners in December 2024 (advised by WY Partners) and comes as former acquisition SocialChain celebrates its best year on record with revenues exceeding £11m following several transformational new business wins.

The move will furnish Brave Bison with the UK’s largest independent SEO team—offering clients a scaled platform for innovation, particularly in the realm of generative and AI powered search. Working in close partnership with Brave Bison’s award-winning AI and technology teams, this newly expanded SEO function will design, build and bring to market proprietary solutions that help clients capitalise on emerging search platforms and behaviours. It will also work closely with Brave Bison’s social-first creative and strategy specialists, SocialChain, and sports marketers Engage Digital Partners to innovate solutions at the intersection of social, search and community engagement.

Our work

We advised Brave Bison on their acquisition of Builtvisible by providing financial due diligence services.

We were delighted to have the WY Partners team once again act as trusted advisors to Brave Bison. Their media & tech specialism and technical expertise mean they deliver relevant insights that are crucial to deal success. WY's support was of huge value to us throughout this process and we look forward to working together again moving forward.

Theo Green

Chief Growth Officer

Brave Bison

 

 

 

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