Brave Bison acquires leading SEO, content and digital PR agency Builtvisible


Date
March 2025
Sectors
Digital media and content, Marketing services and technology, Insights data and analytics
Deal Type
Merger/Acquisition
Our Role
Buy side
About Builtvisible
Founded in 2009, Builtvisible delivers SEO, content strategy and digital PR services and boasts an enviable roster of clients across the retail, travel and financial services sectors including Icelandair, Asda, Aviva, Specsavers, Superdrug and The Very Group.About Brave Bison
Brave Bison is a dynamic media, marketing, and technology company built for the new era. It combines a media network with digital and social marketing services, providing clients with access to both audiences and execution. The company operates across various sectors, delivering innovative solutions that connect digital experiences, creators, and conversions. Brave Bison’s portfolio includes notable clients such as TikTok, Amazon Prime Video, and Panasonic.About the deal
The announcement follows Brave Bison’s acquisition of sports marketing agency Engage Digital Partners in December 2024 (advised by WY Partners) and comes as former acquisition SocialChain celebrates its best year on record with revenues exceeding £11m following several transformational new business wins.
The move will furnish Brave Bison with the UK’s largest independent SEO team—offering clients a scaled platform for innovation, particularly in the realm of generative and AI powered search. Working in close partnership with Brave Bison’s award-winning AI and technology teams, this newly expanded SEO function will design, build and bring to market proprietary solutions that help clients capitalise on emerging search platforms and behaviours. It will also work closely with Brave Bison’s social-first creative and strategy specialists, SocialChain, and sports marketers Engage Digital Partners to innovate solutions at the intersection of social, search and community engagement.
Our work
We advised Brave Bison on their acquisition of Builtvisible by providing financial due diligence services.
Theo Green
Chief Growth Officer
Brave Bison
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