WY advises social-first creative agency Fabric Social on its sale to Publicis Groupe


Date
April 2026
Sectors
Digital media and content, Marketing services and technology
Deal Type
Merger/Acquisition
Our Role
Sell side & fundraising
About Fabric Social
Fabric Social is a London-based social-first creative agency founded in 2022 by Niall McGarry, the entrepreneur behind Irish media platform Joe.ie. The agency builds social brands through reactive, culturally rooted content and community management, serving clients including Currys, Subway, Sky, Ocado and Holland & Barrett. In just three years, it has grown from challenger to Cannes Lions-winning market leader.About Publicis Groupe
Publicis Groupe is a Paris-headquartered global communications and marketing services group, founded in 1926 and today one of the largest in the world. Operating across more than 100 countries with approximately 114,000 employees, the Groupe offers a unified suite of capabilities spanning creative communications, media, data and technology. Led by CEO Arthur Sadoun, Publicis has repositioned itself as an end-to-end transformation partner — combining marketing and digital business transformation for global clients through a network of agencies including Saatchi & Saatchi, Leo Burnett, Starcom, Epsilon and Publicis Sapient.About the deal
Fabric Social has established itself as one of the most distinctive voices in social-first creative in just three years — building a reputation for culturally intelligent content that drives genuine audience engagement across TikTok, Instagram, YouTube and beyond. The agency’s approach, which places community nourishment and trend foresight at the centre of its strategy, has attracted a roster of major consumer brands and earned recognition as one of the leading agencies in EMEA.
Publicis brings the global infrastructure, data capabilities and creator platform — anchored by Epsilon’s identity graph, Influential’s creator network and Captiv8’s technology — to take Fabric’s social-first model to scale. Together, they will offer clients an end-to-end social and creator solution that connects cultural insight, original content and measurable performance outcomes.
Our work
We acted as the exclusive sell-side adviser to the shareholders of Fabric Social on their sale to Publicis Groupe.
Niall McGarry
Founder
Fabric Social
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