WY advises Brave Bison on its acquisition of MTM


Date
September 2025
Sectors
Digital media and content, Marketing services and technology, Insights data and analytics
Deal Type
Merger/Acquisition
Our Role
Buy side
About MTM
MTM is an award-winning strategy and insight consultancy that helps global brands, media companies, and rights holders understand audiences, anticipate market shifts, and shape future growth. With expertise spanning consumer research, cultural analysis, and commercial strategy, MTM works with leading clients such as Google, Samsung, Sky Sports, and the BBC to develop actionable insights and innovative strategies.About Brave Bison
Brave Bison is a dynamic media, marketing, and technology company built for the new era. It combines a media network with digital and social marketing services, providing clients with access to both audiences and execution. The company operates across various sectors, delivering innovative solutions that connect digital experiences, creators, and conversions. Brave Bison’s portfolio includes notable clients such as TikTok, Amazon Prime Video, and Panasonic.About the deal
Brave Bison has acquired MTM for £12m to launch a new Insights & Consultancy division. MTM will retain its brand and leadership, while benefiting from Brave Bison’s AI tools and tech hubs. With clients like Google, Samsung, and the BBC, MTM strengthens Brave Bison’s strategy, insight, and fan engagement offering, creating new opportunities alongside its sports marketing arm, Engage.
Our work
We advised Brave Bison on their acquisition of MTM by providing financial due diligence services.
Theo Green
Chief Growth Officer
Brave Bison
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