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WY advises Brave Bison on its acquisition of MTM

Date

September 2025

Sectors

Digital media and content, Marketing services and technology, Insights data and analytics

Deal Type

Merger/Acquisition

Our Role

Buy side

About MTM

MTM is an award-winning strategy and insight consultancy that helps global brands, media companies, and rights holders understand audiences, anticipate market shifts, and shape future growth. With expertise spanning consumer research, cultural analysis, and commercial strategy, MTM works with leading clients such as Google, Samsung, Sky Sports, and the BBC to develop actionable insights and innovative strategies.

About Brave Bison

Brave Bison is a dynamic media, marketing, and technology company built for the new era. It combines a media network with digital and social marketing services, providing clients with access to both audiences and execution. The company operates across various sectors, delivering innovative solutions that connect digital experiences, creators, and conversions. Brave Bison’s portfolio includes notable clients such as TikTok, Amazon Prime Video, and Panasonic.

About the deal

Brave Bison has acquired MTM for £12m to launch a new Insights & Consultancy division. MTM will retain its brand and leadership, while benefiting from Brave Bison’s AI tools and tech hubs. With clients like Google, Samsung, and the BBC, MTM strengthens Brave Bison’s strategy, insight, and fan engagement offering, creating new opportunities alongside its sports marketing arm, Engage.

Our work

We advised Brave Bison on their acquisition of MTM by providing financial due diligence services.

We were delighted to have the WY Partners team once again act as trusted advisors to Brave Bison. Their media & tech specialism and technical expertise mean they deliver relevant insights that are crucial to deal success. WY's support was of huge value to us throughout this process and we look forward to working together again moving forward.

Theo Green

Chief Growth Officer

Brave Bison

 

 

 

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