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Brainlabs acquires social ad creative studio Consumer Acquisition


December 2021


Marketing services and technology, Software

Deal Type


Our Role

Sell side & fundraising

About Consumer Acquisition

Consumer Acquisition is a technology-enabled marketing services company and creative studio that provides clients with proven solutions for profitable mobile app user acquisition. Mobile app marketers and web-based performance advertisers come to Consumer Acquisition for end-to-end, outcome-oriented creative storytelling, integrated user acquisition, and creative optimization. Their proprietary technology enables their entire global team to make creative and media buying decisions based on a client’s financial performance, helping them achieve and sustain profitable mobile app user acquisition. Founded in 2013, Consumer Acquisition has managed over $3 billion in creative and social ad spend for the world’s largest mobile apps and performance advertisers including Disney, Zynga, Rovio, Nickelodeon, Yelp, Sun Basket, NBA, MLB, Roblox, Glu Mobile, Jam City, and many others.

About Brainlabs (backed by Livingbridge)

Brainlabs was founded on the idea of applying scientific expertise to the vast number of data points within the digital marketing space. The company provides a single solution marketing model bringing together technology, biddable agency services and consultancy and works with a number of leading brands including Formula 1 and TUI. In March 2019 Brainlabs took on investment from Livingbridge to support its ambition to be the leading UK marketing agency.

About the deal

The acquisition of Consumer Acquisition extends Brainlabs social advertising capabilities to include a creative studio, fully-managed paid social services, and the software-as-a-service tool, AdRules. This move will enable Brainlabs to offer clients multiple creative advertising executions within app download campaigns, closing the gap between creative and digital performance.

Our work

We acted as exclusive financial adviser to the shareholders of Consumer Acquisition on their sale to Brainlabs.

I am thrilled to recommend WY Partners to anyone thinking about selling their company or considering a sell-side advisor. The team helped us navigate complex issues at every stage of the process and at all hours of the day and night. WY Partners is a world-class partner and there is no way this deal would have happened without them, and their steady guidance and support.

Brian Bowman

Chief Executive Officer

Consumer Acquisition




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