InMobi acquires leading mobile performance marketing platform Appsumer
Appsumer is the leading intelligence platform for performance marketing and user acquisition teams at high growth consumer mobile app businesses. Appsumer provides a 360-degree view of marketing spend across channels, allowing advertisers to turn data into insights.
The platform powers marketing teams to manage their user acquisition budgets and optimisation decisions by automating their perfect dashboards, reports and insights. This not only saves them time but unlocks opportunities and improves their marketing performance.
InMobi is an Indian multinational mobile advertising technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising.
The company’s platform offers personalized advertising experiences and includes video advertising based on deep learning-based optimization engines, enabling clients to discover new products and services through contextual and curated recommendations on mobile devices.
ABOUT THE DEAL
The acquisition of Appsumer extends InMobi’s recent enterprise expansions. Together, InMobi and Appsumer intend to build an operating system that makes understanding user acquisition funnels easier by using artificial intelligence to build predictive capabilities into the platform to help growth marketers more quickly experiment and iterate to optimise results from their user acquisition strategies.
We acted as exclusive financial adviser to the shareholders of Appsumer on their sale to InMobi.