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Purple joins Together Group, a new collective of creative agencies


February 2022


Marketing services and technology

Deal Type


Our Role

Sell side & fundraising

About Purple

Purple is an award-winning global communications agency specialising in fashion, beauty, luxury-lifestyle, with offices in London, New York, LA, Miami, and Hong Kong. Its clients include BOSS, MESSIKA, LVMH, Richemont, DSQUARED2 and Maison Francis Kurkdjian, ILIA, fresh, EDITION Hotels and PUBLIC Hotels.

About Together Group Holdings

Together Group is a global group of industry-leading agencies focused on the luxury and lifestyle sectors. Using its creativity, scale and reach to incubate, transform, and grow exceptional brands, Together Group offers best-in-class practice in strategy, branding, design, e-commerce, digital solutions, and digital marketing, as well as in communications and content creation.

About the deal

Purple is no longer a stand-alone agency, but a shareholder in a newly formed collective of marketeers, creatives and strategists called Together Group, which will focus on the luxury and lifestyle sectors worldwide.

Purple is one of five founder-led companies to have sold “significant stakes” to Together Group. The list includes:

  • Purple, a communications agency specializing in fashion, beauty, luxury-lifestyle, located in London, New York, L.A., Miami and Hong Kong.
  • King & Partners, a strategy, branding, creative, marketing and eCommerce firm located in L.A. and Miami.
  • Noë & Associates, a brand strategy, design, content and production agency in London and New York.
  • Construct, a female-led creative consultancy and agency known for the creation of iconic brands like Aman, Claridges and Frette.
  • Hot Pot China, a digital-marketing specialist with offices in London and Shanghai.

With these additions, Together Group intends to be a one-stop solutions for all design, technology, marketing and communications clients globally.

Our work

We acted as exclusive financial adviser to the shareholders of Purple on their partnership with Together Group.

We were delighted with the advice and support we received from WY Partners throughout this process. Throughout, they offered valuable and reassuring advice ensuring our interests were represented with professionalism and a personal approach. WY Partners is a company that I would not hesitate in recommending to any business owner about to undertake a similar process.

Fergus Lawlor

Chief Executive Officer





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