WY advises leading experiential agency Wonderland on its sale to Strata

Date

January 2026

Sectors

Digital media and content, Marketing services and technology

Deal Type

Merger/Acquisition

Our Role

Sell side & fundraising

About Wonderland

Wonderland is a London-headquartered, female led and award-winning experiential events and production agency that designs and delivers global brand experiences. The team creates strategic, shareable moments across physical, digital and hybrid formats, helping brands connect with audiences through creativity and craft. With a full-service production capability spanning event production, graphics and design, lighting and AV, bespoke set build, and hybrid and digital event delivery, Wonderland supports clients end-to-end — from concept and creative development through to build and live execution. Founded in 2008, the agency works with leading consumer, entertainment and lifestyle brands, including Amazon, Microsoft & RedBull.

About Strata

Strata is a brand experience and events agency with offices in London and Brackley, delivering integrated experiences across live, digital and hybrid formats. Formed in 2018 through the merger of Crown and Communique to create Strata Creative Communications, Strata sits within The Strata Group and provides a single touchpoint from strategy and creative through to delivery and asset management. Strata works with major brands across sectors, including an established automotive portfolio featuring Polestar, Volvo, Renault Group, OMODA JAECOO and brands within the Stellantis group, alongside organisations such as HS2 and Allergan. The Strata Group’s specialist capabilities include in-house AV fabrication and production, global venue sourcing, and rewards and incentives expertise.

About the deal

Wonderland, a leading female-led London-based experiential event production agency delivering creative events and experiences for global brands has been acquired by award winning brand experience agency group Strata.

The acquisition adds further creative firepower and experiential design expertise to Strata, opening up new sector opportunities and high-level briefs. It increases capacity across the group and supports Strata’s strategy to diversify its sector mix and reduce risk by broadening its client portfolio.

Our work

We acted as the exclusive sell-side adviser to the shareholders of Wonderland on their sale to Strata.

The WY team were true partners to Wonderland all the way through our sale process. Their steady hand and expert advice were invaluable. They navigated unforeseen challenges with calm professionalism and became a critical part of our team. Their sector specialism was evident and delivered us a buyer that was not known to us prior to our sale process, and we would thoroughly recommend WY Partners to others in the future.

Lora Lutostanksa Enthoven

Founder & CEO

Wonderland

Deal team