Miroma Group takes majority stake in Fold7


Date
October 2019
Sectors
Marketing services and technology
Deal Type
Merger/Acquisition
Our Role
Buy side
About Fold 7
Fold7 is an iconic advertising and communications business, delivering award-winning campaigns, to clients both nationally and internationally. It is a 21st century creative agency at the forefront of a changing industry that favours inventive ideas over any particular channel or output.About Miroma Group
Miroma Group are a communications collective offering ideation, creation and distribution services. With challenger thinking, creativity and innovation at our core, they deliver the right outcomes for every client. Miroma Group are spearheading a new age communications model across their global network that operates in 35 markets.About the deal
Fold7 sold a 64% stake to Miroma Group with their chief executive, Marc Nohr, becoming chairman and group chief executive, agencies. The deal includes Hyperactive, the brand experience shop founded by Andrew Casher that Fold7 owns a stake in.
Our work
We acted as exclusive financial adviser to Miroma on their acquisition of Fold7.
Mark Cox
Corporate Development
Miroma Group
Sector related deals
Merger/Acquisition
Digital media and content
Marketing services and technology
Feb
2023


Brave Bison acquires global social commerce agency Social Chain
Merger/Acquisition
Technology and consulting services
Marketing services and technology
Dec
2022



MSQ acquires leading mobile gaming specialist Miri Growth
Merger/Acquisition
Marketing services and technology
Jun
2022



Agent3 acquires leading technology sector B2B telemarketing agency ITTS