Miroma Group takes majority stake in Fold7

Date

October 2019

Sectors

Marketing services and technology

Deal Type

Merger/Acquisition

Our Role

Buy side

About Fold 7

Fold7 is an iconic advertising and communications business, delivering award-winning campaigns, to clients both nationally and internationally. It is a 21st century creative agency at the forefront of a changing industry that favours inventive ideas over any particular channel or output.

About Miroma Group

Miroma Group are a communications collective offering ideation, creation and distribution services. With challenger thinking, creativity and innovation at our core, they deliver the right outcomes for every client. Miroma Group are spearheading a new age communications model across their global network that operates in 35 markets.

About the deal

Fold7 sold a 64% stake to Miroma Group with their chief executive, Marc Nohr, becoming chairman and group chief executive, agencies. The deal includes Hyperactive, the brand experience shop founded by Andrew Casher that Fold7 owns a stake in.

Our work

We acted as exclusive financial adviser to Miroma on their acquisition of Fold7.

WY's leadership on this transaction was invaluable. Their support was rigorous, commercially focused and timely. We look forward to working with them again on future deals.

Mark Cox

Corporate Development

Miroma Group

Deal team