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IDHL acquires global marketing agency The MTM Agency

Date

March 2025

Sectors

Digital media and content, Technology and consulting services, Marketing services and technology, Insights data and analytics

Deal Type

Merger/Acquisition

Our Role

Sell side & fundraising

About The MTM Agency

Founded in 2009, MTM Agency is a leading integrated digital, marketing, and PR agency based in Southampton, United Kingdom. With a deep-rooted expertise in delivering strategic and creative solutions, MTM helps brands enhance their presence, engage their audiences, and drive measurable results. The agency specialises in digital strategy, brand communications, content creation, and public relations, working across a diverse range of industries. MTM’s client-centric approach and innovative thinking have positioned it as a trusted partner for businesses looking to navigate the ever-evolving digital landscape.

About IDHL (backed by Bridgepoint Advisors)

IDHL is one of the leading digital agencies in the UK, with a long-standing reputation for innovation and expertise in the digital economy. With a network of specialist agencies, IDHL offers a comprehensive range of services, including SEO, PPC, web development, and data-driven marketing strategies. By leveraging cutting-edge technology and a results-driven approach, IDHL helps brands maximise their online potential and stay ahead in an increasingly competitive digital landscape.

About the deal

The acquisition of The MTM Agency accelerates IDHL’s ability to deliver strategic advice across the entire communications landscape by bolstering its industry-leading capabilities in performance, web, eCommerce and data intelligence as well as deep technical expertise. Aligned to IDHL’s mission to accelerate growth for ambitious businesses and brands in the digital economy, the strategic addition brings sophisticated complementary capabilities in creative, strategy and insight, as well as influencer marketing and PR.

The MTM Agency’s creative, strategic client-centric approach and vast experience in delivering for B2B brands will enhance IDHL’s offer to its existing national roster of clients whilst creating fresh opportunities to forge new client relationships.

Our work

We acted as the exclusive financial adviser to The MTM Agency shareholders on their sale to IDHL.

We are delighted with the outcome of the deal and would like to thank the WY Partners team for their essential role in delivering such a positive result. Their unrivalled sector knowledge helped us identify our perfect partner early on in the process before driving it to completion. The combination of technical expertise and approachable nature made them the ideal advisers to work with – we could not recommend them highly enough.

Gordon Hawes

Co-owner

The MTM Agency

 

 

 

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