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Hong Kong PR firm PRIME acquired by Purple

Date

June 2019

Sectors

Marketing services and technology

Deal Type

Merger/Acquisition

Our Role

Buy side

About PRIME

PRIME is a boutique PR agency that prides itself in providing a flash of inspiration and creativity to your company’s communications. PRIME adopts a hardworking approach to PR and achieves solid results and excellent press coverage for its clients.

About Purple

Purple is an award-winning global communications agency specialising in fashion, beauty, luxury-lifestyle, with offices in London, New York, LA, Miami, and Hong Kong. Its clients include BOSS, MESSIKA, LVMH, Richemont, DSQUARED2 and Maison Francis Kurkdjian, ILIA, fresh, EDITION Hotels and PUBLIC Hotels.

About the deal

Purple acquired 100% of PRIME to bring together the Hong Kong based PR agency, a leisure and lifestyle public relations agency delivering clever and creative campaigns that play out in traditional, online and social media platforms, and Purple PR, a London, New York and LA communications strategist.

Our work

We acted as financial adviser to Purple on their acquisition of PRIME.

 

 

 

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