Hong Kong PR firm PRIME acquired by Purple
Date
June 2019
Sectors
Marketing services and technology
Deal Type
Merger/Acquisition
Our Role
Buy side
About PRIME
PRIME is a boutique PR agency that prides itself in providing a flash of inspiration and creativity to your company’s communications. PRIME adopts a hardworking approach to PR and achieves solid results and excellent press coverage for its clients.About Purple
Purple is an award-winning global communications agency specialising in fashion, beauty, luxury-lifestyle, with offices in London, New York, LA, Miami, and Hong Kong. Its clients include BOSS, MESSIKA, LVMH, Richemont, DSQUARED2 and Maison Francis Kurkdjian, ILIA, fresh, EDITION Hotels and PUBLIC Hotels.About the deal
Purple acquired 100% of PRIME to bring together the Hong Kong based PR agency, a leisure and lifestyle public relations agency delivering clever and creative campaigns that play out in traditional, online and social media platforms, and Purple PR, a London, New York and LA communications strategist.
Our work
We acted as financial adviser to Purple on their acquisition of PRIME.
Sector related deals
Merger/Acquisition
Digital media and content
Marketing services and technology
Feb
2023
Brave Bison acquires global social commerce agency Social Chain
Merger/Acquisition
Technology and consulting services
Marketing services and technology
Dec
2022
MSQ acquires leading mobile gaming specialist Miri Growth
Merger/Acquisition
Marketing services and technology
Jun
2022
Agent3 acquires leading technology sector B2B telemarketing agency ITTS