Hong Kong PR firm PRIME acquired by Purple
Purple is an independent public relations and communication agency offering a boutique in-house approach. Purple’s services cover press relations, editorial procurement, product placement and high profile event management. A specialist knowledge of the beauty, fashion, lifestyle and entertainment industries gives unrivalled insight into brand positioning and sustaining meaningful press coverage.
PRIME is a boutique PR agency that prides itself in providing a flash of inspiration and creativity to your company’s communications. PRIME adopts a hardworking approach to PR and achieves solid results and excellent press coverage for its clients.
ABOUT THE DEAL
Purple acquired 100% of PRIME to bring together the Hong Kong based PR agency, a leisure and lifestyle public relations agency delivering clever and creative campaigns that play out in traditional, online and social media platforms, and Purple PR, a London, New York and LA communications strategist.
We acted as financial adviser to Purple on their acquisition of PRIME.