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Havas acquires social media agency Wilderness

Date

March 2024

Sectors

Marketing services and technology

Deal Type

Merger/Acquisition

Our Role

Sell side & fundraising

About Wilderness Agency

Wilderness is a social media agency working with some of the world's biggest entertainment and consumer brands. Founded in 2015, they are now one of the fastest-growing independent agencies in Europe with a team of more than 40 social experts and a presence in London, Amsterdam, South Africa and Copenhagen.

About Havas

Havas is one of the world's largest global communications groups and its mission is to make a meaningful difference to brands, businesses and people. Through their network of global agencies, they use the power of creativity, media and entertainment to drive growth and meaningful change.

About the deal

The acquisition of Wilderness by Havas will bring deep social marketing expertise to Havas globally and enhance the existing social media services offered within Havas Village London, its PR agencies, and Havas Play, Havas’ global network dedicated to connecting brands to consumer passions through experiences that put brands at the crossroads of culture, entertainment, and sports. The acquisition is the latest strategic move by Havas to evolve its operating model to accelerate clients’ transition to become more customer-centric organisations. Wilderness will join Havas Play gaining access to the network’s global scale and client base and contributing to its growth story.

Our work

We acted as the exclusive financial adviser to the Wilderness shareholders.

I am indebted to WY Partners for their support throughout the process, I definitely couldn’t have achieved the outcome that I did without them. It was an intensive process but knowing that I could pick up the phone at any point made it far more manageable. I could not recommend WY Partners more highly for anyone considering selling their business.

Tom Jarvis

Founder & Chief Executive Officer

Wilderness Agency

 

 

 

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