Havas acquires social media agency Wilderness
Date
March 2024
Sectors
Marketing services and technology
Deal Type
Merger/Acquisition
Our Role
Sell side & fundraising
About Wilderness Agency
Wilderness is a social media agency working with some of the world's biggest entertainment and consumer brands. Founded in 2015, they are now one of the fastest-growing independent agencies in Europe with a team of more than 40 social experts and a presence in London, Amsterdam, South Africa and Copenhagen.About Havas
Havas is one of the world's largest global communications groups and its mission is to make a meaningful difference to brands, businesses and people. Through their network of global agencies, they use the power of creativity, media and entertainment to drive growth and meaningful change.About the deal
The acquisition of Wilderness by Havas will bring deep social marketing expertise to Havas globally and enhance the existing social media services offered within Havas Village London, its PR agencies, and Havas Play, Havas’ global network dedicated to connecting brands to consumer passions through experiences that put brands at the crossroads of culture, entertainment, and sports. The acquisition is the latest strategic move by Havas to evolve its operating model to accelerate clients’ transition to become more customer-centric organisations. Wilderness will join Havas Play gaining access to the network’s global scale and client base and contributing to its growth story.
Our work
We acted as the exclusive financial adviser to the Wilderness shareholders.
Tom Jarvis
Founder & Chief Executive Officer
Wilderness Agency
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