Foresight makes growth capital investment into PowerLinks

Date

January 2018

Sectors

Marketing services and technology, Insights data and analytics

Deal Type

Later stage VC

Our Role

Buy side

About PowerLinks

PowerLinks is an open native advertising platform powering marketplaces and technology services for native ads across all devices, globally. Their platform enables innovation and accelerates revenue generation through open technology and global scale. PowerLinks’ focus is to empower media buyers and sellers to create meaningful ad experiences for consumers that translate into unparalleled engagement, click-through rates and conversions. PowerLinks is headquartered in New York City, with additional offices in London and Manchester, UK.

About Foresight Group

Foresight Group is a leading independent infrastructure and private equity investment manager with over £2.7 billion under management. The fund provides growth capital to growing businesses in the UK.

About the deal

Foresight Group has invested several million pounds of growth capital from Foresight VCT. The capital injection is intended to accelerate PowerLinks’ expansion in the US, with planned additions across the sales, client services and technology teams. The Company will also partner with global customers to roll out support in dozens of new markets, having recently expanded in Amsterdam and Berlin.

Our work

We advised Foresight on their investment into Powerlinks by providing financial due diligence and advising on key deal structuring matters.

WY Partners offers deep sector expertise and knowledge of the media and technology sectors. Their work is focused on the key issues in the business and their insightful recommendations ensured we had complete understanding of the business.

John Cordrey

Investment Manager

Foresight Group

Deal team