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Foresight invests in personalisation platform Fresh Relevance to support their growth plans

Date

April 2017

Sectors

Marketing services and technology, Software

Deal Type

Later stage VC

Our Role

Buy side

About Fresh Relevance

Fresh Relevance is a SaaS email marketing and web personalisation platform providing online retailers with personalised customer experiences and real-time marketing tools across desktop and mobile. Key features of the platform include triggered emails, web personalisation and real-time behavioural marketing, all of which aim to replicate the personalised experience familiar across market leading eCommerce businesses.

About Foresight Group

Foresight Group is a leading independent infrastructure and private equity investment manager with over £2.7 billion under management. The fund provides growth capital to growing businesses in the UK.

About the deal

Foresight invested £2.15m to support Fresh Relevance’s growth plans. The investment enables the company to accelerate their expansion across North America, explore market opportunities in new territories and further extend our in-house development capabilities.

Our work

We advised Foresight on their investment into Fresh Relevance by providing financial due diligence and advising on key deal structuring matters.

We are delighted to be working with Mike and the rest of the team to support Fresh Relevance's growth plans. Their innovative and flexible marketing platform is addressing the demand for greater personalisation online and is already relied upon by hundreds of leading retailers.

Rodney Appiah

Senior Investment Manager

Foresight Group

 

 

 

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