Foresight invests in personalisation platform Fresh Relevance to support their growth plans
Date
April 2017
Sectors
Marketing services and technology, Software
Deal Type
Later stage VC
Our Role
Buy side
About Fresh Relevance
Fresh Relevance is a SaaS email marketing and web personalisation platform providing online retailers with personalised customer experiences and real-time marketing tools across desktop and mobile. Key features of the platform include triggered emails, web personalisation and real-time behavioural marketing, all of which aim to replicate the personalised experience familiar across market leading eCommerce businesses.About Foresight Group
Foresight Group is a leading independent infrastructure and private equity investment manager with over £2.7 billion under management. The fund provides growth capital to growing businesses in the UK.About the deal
Foresight invested £2.15m to support Fresh Relevance’s growth plans. The investment enables the company to accelerate their expansion across North America, explore market opportunities in new territories and further extend our in-house development capabilities.
Our work
We advised Foresight on their investment into Fresh Relevance by providing financial due diligence and advising on key deal structuring matters.
Rodney Appiah
Senior Investment Manager
Foresight Group
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