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Endeavor acquires sport and entertainment marketing firm Clifford French


July 2018


Marketing services and technology

Deal Type


Our Role

Sell side & fundraising

About Clifford French

Clifford French is a sport and entertainment communications agency. First and foremost, they’re a PR agency that delivers campaigns through sponsorship activation, talent and influencer marketing, digital and creative earned media news generation. The company values its people and believes in straight talking strategy, fan insight and effective measurement to help clients deliver business objectives #betheconversation.

About Endeavor

Endeavor, formerly WME | IMG, is a global leader in sports, entertainment and fashion operating in more than 30 countries. Named one of Fortune’s 25 Most Important Private Companies, Endeavor is the parent of a number of subsidiaries with leadership positions in their respective industries, including WME, IMG and UFC. Collectively, Endeavor specialises in talent representation and management; brand strategy, activation and licensing; media sales and distribution; and event management.

About the deal

Endeavor acquired 100% of the share capital of Clifford French. With a client roster that includes Electronic Arts, PUMA, NFL, Carlsberg, San Miguel and William Hill, Clifford French will bring a wealth of award-winning communications experience across PR, influencer marketing, digital, talent and sponsorship activation to Endeavor Global Marketing and its roster of leading brands.

Our work

We acted as the exclusive financial adviser to Clifford French to prepare, market and successfully sell the business, negotiating the final deal terms of the transaction having built a long lasting relationship with the management team. This transaction further underlines our expertise in advising entrepreneur led businesses in the media sector.

We made the decision to work with WY Partners as we believed they'd offer the experience and expertise of a big organisation whilst delivering the personal attention and dedication of a boutique consultancy. We were proved 100% correct. They provided invaluable counsel and were responsive and diligent throughout. Most importantly, they helped us find a partner in Endeavor that we believe to be the perfect fit.

James Clifford

Managing Director

Clifford French




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