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Cognizant acquires digital agency Zone to enhance their digital capabilities


October 2017


Digital media and content, Technology and consulting services

Deal Type


Our Role

Sell side & fundraising

About Zone

Zone is a digital agency, expert in strategy, technology and content which was named as one of the 1000 companies to inspire Britain 2017 by the London stock exchange. The company’s team of 220 strategy, technology and content experts help ambitious businesses define and deliver their digital futures.

About Cognizant Technology Solutions

Cognizant (NASDAQ-100: CTSH) is one of the world’s leading professional services companies, transforming clients’​ business, operating and technology models for the digital era. Their unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses.

About the deal

Cognizant acquired Zone to enhance their capabilities in Interactive Digital Content, Commerce, Channels and Marketing. Zone’s capabilities in application development, user experience and content strategy will enhance Cognizant’s established digital interactive expertise in experience design, human science-driven insights, and analytics.  With Zone, Cognizant will expand its capacity for delivering digital interactive solutions to a broader base of C-suite decision-makers throughout the UK and Europe.

Our work

Following our work in 2016 advising Zone on their acquisition of Head London, we were engaged to advise management specifically on balance sheet completion mechanics in their sale to Cognizant in October 2017.

Combining Zone with Cognizant strengthens our end-to-end capabilities and provides more localized access for clients in the UK and across Europe. This acquisition will be another powerful step forward as we grow our capabilities in the digital interactive space.

Santosh Thomas

President, Global Growth Markets





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