BGF invests in Four to accelerate their growth

Date

August 2015

Sectors

Marketing services and technology

Deal Type

PE growth / Expansion

Our Role

Buy side

About Four (London)

Four Communications is one of the leading independent integrated agencies in the UK and the Gulf. The company has grown from just seven to more than 300 people since they launched in 2001. Four’s integrated services now span PR to digital and marketing to media planning & buying across a broad range of sectors.

About BGF

Business Growth Fund (BGF) is an independent private equity company with up to £2.5 billion in capital. The fund initially invests between £2m and £10m into privately owned and AIM-listed, profitable companies providing growth capital in the form of long-term equity investment.

About the deal

Four Communications secured a £10m investment from the Business Growth Fund to take it “to the next scale”, including a planned move into healthcare PR and expansion further overseas to South East Asia in particular. The investment has seen the BGF take a 30 per cent stake in Four, with a ‘raft of acquisitions planned in the future.

Our work

We provided full buy side transaction support to BGF throughout this transaction, providing financial due diligence and transaction advisory. Laterally, we advised Four on their investment modelling to assist with future planned acquisitions.

WY Partners provide financial insights together with a commercial overlay that helps to rise above the detail, and identify the key issues that need addressing. It is a pleasure to work with them.

Chris Hodges

Investor

BGF

Deal team