Be Heard acquires The Corner in a deal worth £12m

Date

November 2017

Sectors

Digital media and content, Marketing services and technology

Deal Type

Merger/Acquisition

Our Role

Buy side

About The Corner Communications

The Corner is a modern agency for modern times. Founded in 2012 by two execs from Publicis and one from Grey the agency has a flat structure and no dominant discipline, bringing the right capabilities together in one ambitious, can do culture. Whether that’s Advertising, Comms Planning, Content & Production, Design & UX, Events & Activation, Research & Insight or Social.

About Be Heard Group

Be Heard Group plc is a digital marketing group at the intersection of marketing, technology and e-commerce. The Group’s vision is to build an agile interconnected group focused on helping clients maximise their return on investment from digital marketing.

About the deal

In a deal worth £12m The Corner marks the fifth acquisition for Be Heard since the agency group was launched by former Aegis chief executive Peter Scott in 2015. The Corner’s creative strategic talent and content production are seen as key assets by Be Heard, which continues to build a group focused on end-to-end service across the customer journey.

Our work

We advised Be Heard throughout their entire Buy Side process, initially providing financial due diligence on The Corner before working alongside Be Heard through to successful Completion.

WY Partners' attention to detail and knowledge of the sector makes them ideal partners throughout the transaction process. Their analysis and conclusions are honest, direct and therefore refreshing. They have a terrier like approach to staying with the process until the very end, which is reassuring.

Robin Price

Chief Financial Officer

Be Heard Group

Deal team