William Ritchie

William founded WY Partners in 2014 after an extensive career in M&A, most recently with WPP where he led over 50 deals worldwide. He has specialist expertise in buy and sell-side advisory, having recently led engagements for Vice Media, Business Growth Fund and Dentsu Aegis. William is a graduate from Edinburgh University and a Chartered Accountant with the Institute of Chartered Accountants of Scotland.

Alastair Greenfield

Alastair joined WY Partners from PwC's M&A transaction services team where he worked on a number of media and technology deals for large multi national buyers, sellers and investors. More recently he has advised Business Growth Fund and Next 15. Alastair’s experience brings a wealth of understanding to the financial due diligence process together with technical expertise. He is a fluent Spanish speaker having spent two years in the PwC Madrid office. Alastair is a Chartered Accountant with the ICAEW.

Sarah Vick

Sarah is a non-exec director and advisor to agencies. She also provides commercial due diligence services to buyers in the market. Prior to this Sarah spent 20 years in global leadership roles in digital agencies. She specialises in business growth, leadership team structure and development, internal processes and systems, international expansion and business development.

Ross Macdonald

Ross joined WY Partners from Nexus Code where he provided fundraising and Corporate Finance advice to some of the fastest growing businesses in the digital sector. Prior to Nexus Code, Ross worked at Deloitte where his main clients were WPP and Karla Otto. Ross has a deep understanding of the investment process, M&A structuring and is a Chartered Accountant.

Elliott Dodds

Elliott joined WY Partners from KPMG’s M&A transaction services team where he worked on transactions on both the buy and sell-side on behalf of large private equity clients. This included experience in multiple cross-border transactions within the technology sector. Elliott brings significant experience of the financial due diligence process to the WY team as well as a wider understanding of the overall M&A process. He is a graduate of the University of St Andrews and a Chartered Accountant with the ICAEW.


We are always looking for talented individuals to join our team.