Junwei Pan

Junwei is an Associate at Continuum Advisors, our partnership firm based in US.

Junwei specializes in advising clients on mergers and acquisitions (sell-side and buy-side) in the digital marketing, media and creative technology sectors. With his extensive background and passion, Junwei guides clients through complex transactions and growth initiatives.

Junwei has contributed to numerous high-profile transactions, including the sale of XX Artists to S4 Capital, providing invaluable insights, conducting comprehensive due diligence and crafting innovative deal structures. By assessing market trends, competitive dynamics and regulatory frameworks, he ensures that his clients can make informed decisions and achieve their strategic objectives.

Junwei’s also brings specific focus around adtech. Recognizing the profound impact of technology on the media and advertising industry, Junwei has cultivated a deep understanding of the rapidly evolving ad tech ecosystem, including the emergence of first-party data, precision marketing, supply chain optimization for digital advertising, retail media and CTV.