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WY advises leading eCommerce consultancy Vervaunt on their sale to IDHL

Date

November 2025

Sectors

Marketing services and technology

Deal Type

Merger/Acquisition

Our Role

Sell side & fundraising

About Vervaunt

Vervaunt is a 70+ person London-based eCommerce consultancy and media agency specialising primarily in growing and scaling brands in the fashion, luxury and lifestyle verticals. Clients include Represent, A.P.C., The Body Shop, Self-Portrait, Timex, The Frankie Shop, Mulberry and lots of others. Vervaunt’s eCommerce team focus primarily on replatforming + transformation projects, digital strategy, capability, technology and experience auditing, managed CRO + UX, internationalisation projects and reporting. Vervaunt then also provide full funnel paid media services with a focus on measurement strategy, international and creative testing. Vervaunt have also built various digital products to add value to clients via their Vervaunt Labs offering.

About IDHL (backed by Bridgepoint Advisors)

IDHL is a full-service digital technology partner helping ambitious brands drive accelerated growth through performance marketing, web and ecommerce solutions, and data intelligence. The group harnesses emerging technologies, including AI, to deliver exceptional results for clients. Driven by a commitment to excellence, IDHL’s team of over 500 digital experts across the UK and US, including luxury ecommerce experts Fostr and The MTM Agency, deliver integrated strategies to drive tangible business outcomes for clients. IDHL's best-in-class approach and technical excellence are demonstrated through prestigious partnerships and accolades, including Google Premier Partner 2025, BigCommerce EMEA Partner of the Year, Shopify Platinum Partner, BigCommerce Elite, and Umbraco Gold Partner. With offices in London, Leeds, Manchester, Southampton and New York, IDHL is backed by Bridgepoint and built on 25 years of digital innovation.

About the deal

Following IDHL’s acquisition of The MTM Agency in February (also advised by WY Partners), this move supports the group’s further growth ambitions across UK and US markets and enhances IDHL’s capabilities across performance, e-commerce and data intelligence. Vervaunt brings over 70 specialists across related services, with expertise in e-commerce, paid media, social, and affiliate marketing, as well as creative services and community building.

The acquisition reinforces IDHL’s position as the UK’s leading growth-centric digital agency and marks a significant milestone in building a best-in-class global ecommerce and performance offering. The addition of Vervaunt bolsters IDHL’s top-tier accreditations across Meta, Google, and Shopify, as well as partnerships with other key technology platforms, including Adobe, BigCommerce, and Kentico.

As part of the deal, and reflecting the group’s commitment to continuous innovation, IDHL and Vervaunt will jointly invest more than £1.5 million to further their industry leadership in AI and emerging technology over the next year. The investment will accelerate the development of proprietary tools, extend the group’s digital product suite, and advance a product-led AI strategy for 2026. Together, these initiatives will provide a further boost to our already high levels of technical expertise and performance for clients, increase efficiency, and create additional scalable IP to drive IDHL’s next phase of global growth.

Our work

We acted as the exclusive sell-side adviser to the founders of Vervaunt on their sale to IDHL.

“The team at WY Partners were excellent and they massively de-risked the whole process! They were consistently well-organised, provided clear guidance on complex issues and always stayed ahead of our requirements. Their insight and approach helped deliver a result we were very happy with. A highly capable adviser and a reliable partner throughout - would strongly recommend!”

Paul Rogers

Managing Director

Vervaunt

 

 

 

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