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WY advises award-winning mobile growth agency Phiture on its sale to Precis

Date

February 2026

Sectors

Technology and consulting services, Marketing services and technology, Insights data and analytics

Deal Type

Merger/Acquisition

Our Role

Sell side & fundraising

About Phiture

Phiture is a Berlin-founded mobile growth consultancy and agency focused on helping apps grow sustainably and profitably. Its work spans growth strategy and audits, ASO and store conversion, paid acquisition and creative optimisation, and retention/CRM to improve engagement, reduce churn, and increase LTV. Phiture is known for its industry frameworks, particularly the Mobile Growth Stack and ASO Stack, which provide a structured approach to diagnosing growth challenges and prioritising the levers that move performance.

About Precis

Precis is a modern, tech-powered marketing agency built to help brands unify media, creative, data and technology under one performance-led strategy. Founded in 2012, the business combines paid media expertise (search, social, programmatic), deep measurement and analytics, and conversion-focused SEO/CRO with creative capabilities - supported by proprietary tools and technology - to deliver clearer insights, greater efficiency and measurable impact in complex digital ecosystems.

About the deal

After nine years setting the standard in mobile growth in a Brave New Digital World – through frameworks, e-books, Growth Phestival, podcasts, AI tech innovation and more – Phiture has found its “forever home”. Precis is a data-driven, results-first agency with an outstanding team, an ethical approach and an exciting business.

Phiture brings deep mobile growth expertise across ASO, mobile User Acquisition, CRM, and performance creative, plus proprietary AI tooling to help teams ship faster and drive measurable business impact.

Precis brings a massive-scale, tech-powered performance engine across paid media (search, social, programmatic), data and analytics, SEO, AEO & CRO, creative, and their platform Alvie to turn marketing data into actionable insights and smarter budget decisions.

Together, they are building something genuinely special: a modern growth partner – built for the Brave New Digital World – integrating mobile-first performance and full-funnel optimization with enterprise-grade media, measurement, and experimentation, all under one roof.

Our work

We acted as the exclusive sell-side adviser to the shareholders of Phiture on their sale to Precis.

Will and the WY Partners team were exceptional from start to finish. Proactive, calm, and razor-sharp, WY was always a step ahead and ready with smart, practical solutions. Will was there whenever we needed him, day or night, steering the process with professionalism, diplomacy, and steady momentum. We couldn’t have asked for a better partner.

Andy Carvell

Co-founder & CEO

Phiture

 

 

 

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