The Miroma Group acquires Asia-Pacific marketing agency Maker Lab

Date

March 2022

Sectors

Digital media and content, Marketing services and technology

Deal Type

Merger/Acquisition

Our Role

Buy side

About Maker Lab

Maker Lab builds decentralised agency teams inside its clients’ businesses, across digital marketing competencies, which need to boost their digital and creative capabilities at speed and scale. Its cross-functional team of 150 in Asia-Pacific markets, including India, Malaysia and Thailand, supports projects for clients such as Google, Netflix and Taco Bell with strategy, ideation and execution.

About Miroma Group

Miroma Group are a communications collective offering ideation, creation and distribution services. With challenger thinking, creativity and innovation at our core, they deliver the right outcomes for every client. Miroma Group are spearheading a new age communications model across their global network that operates in 35 markets.

About the deal

The acquisition of Maker Lab will strengthen Miroma Group’s presence in Asia-Pacific and is another crucial step in its plan to broaden the profile of its core offering to clients. It will also provide a springboard for Maker Lab to launch globally.

Our work

We acted as financial adviser to Miroma Group on their acquisition of Maker Lab.

WY Partners was a true value-add financial adviser for our acquisition of Maker Lab. The team provided valuable, sector specific insight during the due diligence process and worked tirelessly to guide us through the intricacies of the financial aspects of the transaction process. It was a pleasure to work with WY Partners and we look forward to doing so again in the future.

Paul Summers

Chief Operating Officer

Miroma Group

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