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LoopMe wins $17m of investor backing


October 2018


Marketing services and technology, Insights data and analytics

Deal Type

Later stage VC

Our Role

Buy side

About LoopMe

LoopMe was founded with the mission of closing the loop on brand advertising. The company’s full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes – consideration, purchase intent, foot traffic and sales. LoopMe was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results. The company has global offices in New York, London, Los Angeles, San Francisco, Chicago, Atlanta, Beijing, Dubai, Dnipro, South Africa, Bangalore, Singapore, Berlin, and Paris.

About BGF

Business Growth Fund (BGF) is an independent private equity company with up to £2.5 billion in capital. The fund initially invests between £2m and £10m into privately owned and AIM-listed, profitable companies providing growth capital in the form of long-term equity investment.

About the deal

LoopMe raised $17m (£13.2m) led by BGF to help it better utilise mobile data to drive foot traffic and sales. The cash will power further global expansion of the ad tech platform, which uses artificial intelligence to improve campaign performance. There will be a particular focus on the US market as it seeks to bring its AI optimisation, attribution and analytics software to new customers.

Our work

We acted as financial adviser to BGF on their investment into LoopMe.

We valued the advice and support of WY Partners in helping BGF deliver this transaction. Their knowledge of private equity backed transactions was invaluable. The team gave us proactive advice throughout the investment process and were an essential component in us achieving a fantastic result. We have had the pleasure of working with WY for a number of years now and they continue to deliver great outcomes for us.

Thomas McDonnell






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