Kindred Concepts launches Formula1 competitive socialising experience in London
Sell side & fundraising
About Kindred ConceptsKindred Concepts is a brand new, global venture created to develop experiential leisure concepts founded by hospitality expert Adam Breeden. Adam, the pioneer of competitive socialising in the UK and entrepreneurial force behind some of the sector’s most successful concepts, is also the co-founder of Puttshack, Flight Club, Bounce, All Star Lanes and Hijingo. Formula 1 has partnered with the new venture to create an immersive, state of the art F1 racing simulation experience, made accessible to a mass audience in a unique global licence agreement.
About ImbibaImbiba are specialist investors in the UK leisure and hospitality sector.
About the deal
An undisclosed amount was raised from entertainment industry experts, Imbiba, alongside other investors. Formula 1 will take a meaningful equity position in the new company as part of its commitment to the exclusive, long-term partnership, with as many as 30 venues to be rolled out worldwide in the next five years.
We acted as the financial adviser to Kindred Concepts to prepare, market and successfully execute their required fundraise.
Founder and Chief Executive Officer
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