Croud acquires data analytics firm Metageni to enhance their data-driven capabilities

Date

June 2024

Sectors

Marketing services and technology, Insights data and analytics, Software

Deal Type

Merger/Acquisition

Our Role

Sell side & fundraising

About Metageni

Founded in 2015, Metageni provides data analytics services using AI to help companies grow online. They deliver highly accurate customer prediction results which increase marketing effectiveness, sales and ROI. They are based in London and led by ex-Google Attribution inventor & pioneer, Dr. Gabriel Hughes. Metageni collaborates closely with their clients’ organisations, helping marketing & data science teams leverage their data for efficiency and growth. Their solutions include data-driven attribution (ClickGeni), leading-edge econometrics (MediaGeni), and conversion optimisation using machine learning (ConversionGeni).

About Croud (backed by LDC)

Croud is an award-winning, full-service digital agency dedicated to helping businesses achieve sustainable growth in the modern marketing landscape. Founded in 2011 on the belief that the traditional agency model needed innovation, Croud has connected over 2,400 clients globally with more than 500 in-house specialists using their proprietary technology. This unique, flexible approach allows them to scale insights and performance on an international level. Their solutions include paid search, SEO (Search Engine Optimization), paid social, programmatic display and video, content and creative, GMP (Google Marketing Platform), data solutions, and in-house services, enabling advancements in data-driven planning, first-party data activation, measurement and more.

About the deal

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Our work

We advised Croud on their acquisition of Metageni by providing financial due diligence services.

WY’s support was fantastic throughout the process. Through the combination of in-depth analysis and commercial insights, they provided recommendations which were of great value to us. Their sector specialism really sets them apart from other providers and we look forward to working with them again soon.

Amit Khanna

Head of M&A

Croud

Deal team