INCA Productions has joined The Independents

Date

December 2023

Sectors

Marketing services and technology

Deal Type

Merger/Acquisition

Our Role

Sell side & fundraising

About INCA Productions

INCA is an independent agency with global reach across luxury, lifestyle, culture, fashion and technology. It is a strategic, creative agency, connecting brands and audiences through live digital experiences to deliver long-lasting engagements. The impressive roster of clients includes Moet & Chandon, Netflix, EA Sports, Michael Kors, Apple and Breitling.

About The Independents

The Independents is a global marketing and communications group for industry leaders across luxury and lifestyle. Formed through the combination of Karla Otto, K2, The Qode, Lefty, Bureau Betak, Bureau Future, Prodject and CTZAR, they are a collective of agencies who share the same values: a drive for excellence and innovation, a customer-centric view, and a spirit of community rooted in thoughtful collaboration. With global offices in twelve key luxury markets, they empower creative synergies, affording their clients the expertise of specialist agencies with the scale and infrastructure of a group. In June 2023, The Independents announced a $400m investment led by TowerBrook Capital Partners and FL Entertainment to accelerate its development and international expansion.

About the deal

The Independents Group is strengthening its expertise in the experiential sector with its strategic acquisitions of INCA Productions. Nina Ferguson, chief growth officer at INCA Productions, added: “Joining the Independents family feels like a truly authentic partnership. It enables INCA to move into our next stage of growth, with a strong global network comprising best-in-class agencies in every corner of the globe.”

Our work

We acted as exclusive financial adviser to the shareholders of INCA Productions.

It was an absolute pleasure working with the WY Partners team. Their professionalism and commitment to excellence ensured that every aspect of the deal process was handled with expertise and precision. WY not only delivered an exceptional outcome but also provided invaluable advice and support, which was integral to our successful transaction. I couldn’t recommend them enough.

Nina Ferguson

Co-Founder

INCA Productions

Deal team