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Brave Bison acquires leading sports marketing agency Engage Digital Partners

Date

December 2024

Sectors

Digital media and content, Technology and consulting services, Marketing services and technology, Insights data and analytics

Deal Type

Merger/Acquisition

Our Role

Buy side

About Engage Digital Partners

Founded in 2012, Engage Digital Partners is a global sports marketing agency specialising in fan engagement campaigns. The company offers a broad range of services, including digital content and commercial strategy, creative production, social media management, measurement, analytics, and digital asset management through its proprietary technology stack. Engage boasts an impressive roster of clients, including Formula 1, the International Cricket Council (ICC), Real Madrid, and New Zealand Rugby.

About Brave Bison

Brave Bison is a dynamic media, marketing, and technology company built for the new era. It combines a media network with digital and social marketing services, providing clients with access to both audiences and execution. The company operates across various sectors, delivering innovative solutions that connect digital experiences, creators, and conversions. Brave Bison’s portfolio includes notable clients such as TikTok, Amazon Prime Video, and Panasonic.

About the deal

The deal marks Brave Bison’s sixth acquisition under the leadership of Executive Chairman Oliver Green and Chief Growth Officer Theo Green since 2020. This move will expand Brave Bison’s workforce to 350 employees across multiple locations, including London, Manchester, Australia, India, and Singapore. The integration of Engage Digital Partners is expected to create an enlarged Sports and Entertainment division within Brave Bison, servicing major federations across various sports such as football, cricket, rugby, motorsports, tennis, golf, and e-sports.

Oli Green, Executive Chairman of Brave Bison, commented: “Engage boasts an enviable client roster and deep expertise in sports media and digital content strategy. This combination comes at a time when rights holders and sports federations are looking to maximise their IP, boost fan engagement, and drive commercial performance using a more data-driven approach.”

Our work

We advised Brave Bison on their acquisition of Engage Digital Partners by providing financial due diligence services.

We were delighted to have the WY Partners team once again act as trusted advisors to Brave Bison on the acquisition of Engage Digital Partners. Their media & tech specialism and technical expertise mean they deliver relevant insights that are crucial to deal success. WY's support was of huge value to us throughout this process and we look forward to working together again moving forward.

Theo Green

Chief Growth Officer

Brave Bison

 

 

 

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