Brave Bison acquires leading sports marketing agency Engage Digital Partners
Date
December 2024
Sectors
Digital media and content, Technology and consulting services, Marketing services and technology, Insights data and analytics
Deal Type
Merger/Acquisition
Our Role
Buy side
About Engage Digital Partners
Founded in 2012, Engage Digital Partners is a global sports marketing agency specialising in fan engagement campaigns. The company offers a broad range of services, including digital content and commercial strategy, creative production, social media management, measurement, analytics, and digital asset management through its proprietary technology stack. Engage boasts an impressive roster of clients, including Formula 1, the International Cricket Council (ICC), Real Madrid, and New Zealand Rugby.About Brave Bison
Brave Bison is a dynamic media, marketing, and technology company built for the new era. It combines a media network with digital and social marketing services, providing clients with access to both audiences and execution. The company operates across various sectors, delivering innovative solutions that connect digital experiences, creators, and conversions. Brave Bison’s portfolio includes notable clients such as TikTok, Amazon Prime Video, and Panasonic.About the deal
The deal marks Brave Bison’s sixth acquisition under the leadership of Executive Chairman Oliver Green and Chief Growth Officer Theo Green since 2020. This move will expand Brave Bison’s workforce to 350 employees across multiple locations, including London, Manchester, Australia, India, and Singapore. The integration of Engage Digital Partners is expected to create an enlarged Sports and Entertainment division within Brave Bison, servicing major federations across various sports such as football, cricket, rugby, motorsports, tennis, golf, and e-sports.
Oli Green, Executive Chairman of Brave Bison, commented: “Engage boasts an enviable client roster and deep expertise in sports media and digital content strategy. This combination comes at a time when rights holders and sports federations are looking to maximise their IP, boost fan engagement, and drive commercial performance using a more data-driven approach.”
Our work
We advised Brave Bison on their acquisition of Engage Digital Partners by providing financial due diligence services.
Theo Green
Chief Growth Officer
Brave Bison
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