Brainlabs gains bonus SEO brainpower with the addition of Distilled

Date

February 2020

Sectors

Digital media and content, Marketing services and technology

Deal Type

Buyout/LBO

Our Role

Buy side

About Distilled

Distilled is renowned for its consultative approach and unparalleled expertise in technical SEO. The agency is made up of industry leaders who speak at conferences around the globe, from Brighton SEO to MozCon, and contribute to various industry blogs. Distilled has also established its own prominent international conference, SearchLove which holds annual events in the UK and US.

About Brainlabs (backed by Livingbridge)

Brainlabs was founded on the idea of applying scientific expertise to the vast number of data points within the digital marketing space. The company provides a single solution marketing model bringing together technology, biddable agency services and consultancy and works with a number of leading brands including Formula 1 and TUI. In March 2019 Brainlabs took on investment from Livingbridge to support its ambition to be the leading UK marketing agency.

About the deal

Distilled will be merging into Brainlabs, widening its service offering to include SEO. It is the first acquisition by Brainlabs following Livingbridge’s investment.

Our work

We acted as financial advisers to Brainlabs on their acquisition of Distilled.