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NorthEdge backs global marketing services provider ICP


December 2021


Marketing services and technology

Deal Type


Our Role

Buy side

About ICP

ICP is a global marketing services company providing strategic consultancy, creative operations and production services, and digital asset management services to some of the world’s leading brands.

About NorthEdge Capital

NorthEdge is a regional private equity firm headquartered in the North, owned and built by its senior team, supported by a global blue chip investor base. NorthEdge manages over £900m of private equity funds, investing in like-minded businesses beyond the capital. Headquartered in Manchester, UK, with offices in Leeds and Birmingham, the NorthEdge team have a 20-year track record of investing in businesses with ambitious management teams and significant growth potential. Its current portfolio of 24 businesses employs over 7,000 people.

About the deal

The investment into ICP will help to accelerate the firm’s exceptional growth journey. With the support from NorthEdge, ICP will expand its existing client base, building on its reputation as a market-leading provider of consulting and managed services in the marketing and creative operations space. ICP is committed to leading innovation in the market and NorthEdge’s investment will help the business to launch new services, and upscale its team to support the delivery of the growth plan.

Kevin O’Loughlin, Investment Director at NorthEdge said: “ICP is another business services investment in our portfolio that operates in an emerging and exciting market, with huge potential for growth and innovation.”

Our work

We acted as financial adviser to NorthEdge Capital on their acquisition of ICP.

WY Partners provided insightful and sector specific advice which guided us through the financial aspects of the transaction with professionalism. Their ability to efficiently lead the due diligence workstream and provide accurate information for the negotiation process led to a successful transaction close. They were an invaluable advisor to the deal team and I wouldn't hesitate to recommend them.

Kevin O'Loughlin

Investment Director

NorthEdge Capital




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