Brave Bison acquires global social commerce agency Social Chain
Date
February 2023
Sectors
Digital media and content, Marketing services and technology
Deal Type
Merger/Acquisition
Our Role
Buy side
About Social Chain
Social Chain is one of the biggest names in the social media marketing world, originally founded by Dragon's Den star Steven Bartlett and Dom McGregor in 2014. The agency grew to be one of the biggest of its kind in the world, with more than 120 staff working from offices in Manchester and New York, servicing global brands including Amazon, TikTok, Arla and KFC.About Brave Bison
Brave Bison is a listed media, marketing and technology company operating across three continents, headquartered in London with a team of more than 150. The business owns and manages social media channels to generate advertising revenue and provide digital advertising and technology services for global, blue-chip companies such as Panasonic, New Balance and Pfizer.About the deal
Brave Bison acquired Social Chain for initial consideration of £7.7m, potentially rising to a total of £17m through future payments. Brave Bison plans to maintain the well-renowned Social Chain brand, bringing together two talented teams with experience of solving complex problems and delivering sustainable growth for clients.
Our work
We advised Brave Bison on their acquisition of Social Chain by providing financial due diligence services.
Christian Grobel
Chief Marketing and Strategy Officer
Social Chain AG
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