BGF invests £12m in Sliide to support growth ambitions

Date

August 2020

Sectors

Digital media and content

Deal Type

Fundraising

Our Role

Buy side

About Sliide

Sliide’s mobile platform drives engagement and monetization for Carriers, OEMs and Publishers globally, powering billions of monthly user-initiated interactions. Sliide’s proprietary technologies create rich and engaging content experiences for smartphone users. These white-labelled and fully customisable solutions are optimised to ensure that subscribers receive a personalised experience in over 187 countries and 58 languages. Leveraging their ecosystem encompassing the best publisher content, the most engaging rewards and the latest mobile games, they help their partners keep millions of subscribers connected on a monthly basis. Sliide’s position at the epicentre of the mobile ecosystem enables the maximum monetization of each individual impression, click and user action in real time. Their unique mediation layers ensure that the user experience is best in class, leading the highest ARPUs for their partners.

About BGF

Business Growth Fund (BGF) is an independent private equity company with up to £2.5 billion in capital. The fund initially invests between £2m and £10m into privately owned and AIM-listed, profitable companies providing growth capital in the form of long-term equity investment.

About the deal

BGF invested £12m to support Sliide’s organic growth plans.

Our work

We acted as financial adviser to BGF on their investment into Sliide.