Be Heard acquires industry leading analytics company Freemavens
Date
February 2017
Sectors
Technology and consulting services, Insights data and analytics
Deal Type
Merger/Acquisition
Our Role
Buy side
About Freemavens
Freemavens is a a technology, data-driven consultancy that transforms businesses by turning big social data into insights, strategy and ideas.About Be Heard Group
Be Heard Group plc is a digital marketing group at the intersection of marketing, technology and e-commerce. The Group’s vision is to build an agile interconnected group focused on helping clients maximise their return on investment from digital marketing.About the deal
Be Heard acquired a majority stake in Freemavens as its fourth acquisition, and first in the big data and analytics space. The acquisition gives Be Heard industry leading analytics capability, and augments and enhances the work they do for clients.
Our work
We advised Be Heard throughout their entire Buy Side process, initially providing out short form findings before performing financial due diligence on Freemavens. Having successfully advised Be Heard through the transaction beyond due diligence to Completion, we began working with the Management of Freemavens on their integration, advising on implementing the key recommendations we had made during our Buy Side process.
Christopher Palengat
Co-Founder
Freemavens
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