October 2019

Miroma Group takes majority stake in Fold7

ABOUT THE MIROMA GROUP

The Miroma Group is a communications collective offering ideation, creation and distribution services. Established in 2002, challenger thinking, creativity and innovation has always been at the core. Miroma are spearheading a new age communications model across a global network and with over 200 clients in 11 markets, working with brands such as Tesco, Samsung, Spotify, eBay, Volkswagen Group, L’Oreal and Amazon.

 

ABOUT FOLD7

Fold7 is an iconic advertising and communications business, delivering award-winning campaigns, to clients both nationally and internationally. It is a 21st century creative agency at the forefront of a changing industry that favours inventive ideas over any particular channel or output.

 

ABOUT THE DEAL

Fold7 sold a 64% stake to Miroma Group with their chief executive, Marc Nohr, becoming chairman and group chief executive, agencies. The deal includes Hyperactive, the brand experience shop founded by Andrew Casher that Fold7 owns a stake in.

 

OUR WORK

We acted as exclusive financial adviser to Miroma on their acquisition of Fold7.

"

WY’s leadership on this transaction was invaluable. Their support was rigorous, commercially focused and timely. We look forward to working with them again on future deals.

Mark Cox, Corporate Development, Miroma Group