Miroma Group takes majority stake in Fold7
ABOUT THE MIROMA GROUP
The Miroma Group is a communications collective offering ideation, creation and distribution services. Established in 2002, challenger thinking, creativity and innovation has always been at the core. Miroma are spearheading a new age communications model across a global network and with over 200 clients in 11 markets, working with brands such as Tesco, Samsung, Spotify, eBay, Volkswagen Group, L’Oreal and Amazon.
Fold7 is an iconic advertising and communications business, delivering award-winning campaigns, to clients both nationally and internationally. It is a 21st century creative agency at the forefront of a changing industry that favours inventive ideas over any particular channel or output.
ABOUT THE DEAL
Fold7 sold a 64% stake to Miroma Group with their chief executive, Marc Nohr, becoming chairman and group chief executive, agencies. The deal includes Hyperactive, the brand experience shop founded by Andrew Casher that Fold7 owns a stake in.
We acted as exclusive financial adviser to Miroma on their acquisition of Fold7.