October 2018

Ceuta Group acquires search marketing agency Click Consult

ABOUT CEUTA GROUP

Ceuta Group is a global, consumer brand services organisation working with some of the most dynamic businesses in the Health & Personal Care and Food & Drinks industries. Established for 24 years, Ceuta Group is made up of 13 specialist companies with offices in the UK, Ireland, USA, The Netherlands and Thailand. Through its unique Integrated Platform, Ceuta Group offers a collective of services, delivering a singular solution to enhance, grow and support the brands they represent. From brand strategy development and creative design to channel sales and distribution, right through to influencing consumers and shoppers’ purchase decisions, they have the services to meet their clients’ needs and to realise their ambitions for the success and profitability of their brands.

 

ABOUT CLICK CONSULT

Click Consult is a multi award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC), with over 70 professionals employed and with a portfolio of over 60 clients from across the UK, Europe, Americas and Australia. Click was named Search Agency of the Year 2018, adding to its long list of other awards and accolades, and also ranks within Econsultancy’s ‘Top 100 Digital Agencies’, and Prolific North’s ‘Top 50 Digital Agencies’.

 

ABOUT THE DEAL

Ceuta Group acquired 100% of the share capital in Click Consult. The acquisition is part Ceuta Group’s strategy to invest in complementary businesses to enhance the Group’s offering to current and prospective clients.

 

OUR WORK

We acted as the sole financial adviser to Ceuta Holdings on their acquisition of Click Consult. We supported our client throughout the entire process from the due diligence phase to value negotiation and finalisation of the SPA.

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We would like to express our thanks to the team at WY Partners who have been instrumental to the success of our acquisition of Click Consult Limited. In addition to delivering the financial due diligence, the team at WY provided invaluable insight, expertise and counsel throughout the whole process. They were extremely responsive and supportive, working with us as an integral part of our deal team. We highly recommend WY Partners and look forward to working with them again as we embark on further acquisitions.

Peter Burrows, VP of International Business Development and M&A Integration