By 2028, US connected TV advertising spend is forecast to overtake traditional TV.
For buyers and investors, the opportunity goes beyond ad budgets.
Our latest research explores where value is building across CTV, from operating systems to data and measurement, and what the US experience tells us about Europe’s opportunity and the assets buyers are paying for.
Download the full research here.
If you’re looking to sell your business, raise funds, or have a question about M&A, please get in touch at hello@wypartners.com.




