Be Heard acquires industry leading analytics company Freemavens
ABOUT BE HEARD
Be Heard Group plc is a digital marketing group at the intersection of marketing, technology and e-commerce. The Group’s vision is to build an agile interconnected group focused on helping clients maximise their return on investment from digital marketing.
Freemavens is a a technology, data-driven consultancy that transforms businesses by turning big social data into insights, strategy and ideas.
ABOUT THE DEAL
Be Heard acquired a majority stake in Freemavens as it’s fourth acquisition, and first in the big data and analytics space. The acquisition gives Be Heard industry leading analytics capability, and augments and enhances the work they do for clients.
We advised Be Heard throughout their entire Buy Side process, initially providing out short form findings before performing financial due diligence on Freemavens. Having successfully advised Be Heard through the transaction beyond due diligence to Completion, we began working with the Management of Freemavens on their integration, advising on implementing the key recommendations we had made during our Buy Side process.